http://www.fastcompany.com/3003775/purpose-how-truly-great-leaders-measure-their-companies?partner=rss From Linkedin Comments: http://www.linkedin.com/today/post/article/20121208153758-17102372-why-knowledgeable-customers-create-more-value When customers go beyond a certain threshold to becoming true Champions of company products & services, the value created is compounded through your customers living, breathing and communicating your brand. Social Media such as facebook, twitter and Linkedin are clear examples of how companies can progress in leaps and bounds to creating Human Capital Value from its services, as long as these are in line and beyond customers needs and expectations, building on positive experiences, reinforcing ethos and values as part of one's life style, tagging along one's circle of friends in extended perpetuation, to the greater benefits of the economy, company and aggregate thrilled customers! http://www.slideshare.net/london